Vlisco campaigns 2014
There were 4 campaigns each year at Vlisco and they were huge – we all worked so hard and together, through blood, tears and lots of laughter, we always managed to do a spot on job. It was enormously challenging and rewarding..! The magazine was the umbrella to the season and created a graphic toolbox for the season which was used in all communications on and off-line. I was responsible for the design of the magazine, the rollout of all the seasonal artworks and that all channels were consistent, from printed materials through to online newsletters and the Vlisco website. I often pulled in some freelancers to help with the workload.
Artworks shown below are (top to bottom): billboards, press release, the magazine, newspaper advertisements and posters. Other artworks included shop interior banners, shop windows, shop counter displays and shop floor displays.
Followed by a selection of other campaign magazines.