Listen, think, question, inspire, create….

I am a skilled graphic designer and branding consultant with more than 15 years experience in the business, committed to the creation of well thought through and beautifully executed work.

Coming from London, I grew up in an international, eclectic, cultural environment where galleries, design, music, theatre and fashion were all very much a part of my wallpaper. Art in all forms has always been essential to me.

I completed a Bachelor of Arts in French and Italian at the University of Manchester, and went on to do a Masters (with Commendation) in Communication studies at Central St. Martin’s, London. This marked the start of my love affair with design and typography and importantly, effective communication. I moved to The Netherlands in 2003 on a ‘graphic design adventure’, and have been living and working here as a designer ever since…

Over the years, I’ve learnt that each project has its own background and needs, it’s own idiosyncrasies and constraints, it’s own motley crew of players. All of these together, create the magic. This is what I love – the process, diving deep, observing from all angles, discovering what makes people tick. I like to question how and if things can be done better, and all within the framework of the brand DNA. I really care and this drives me to be fully involved from start to finish.

Whether creating an identity, designing a book or defining the brand DNA, I’m happy to take the lead from the concept stage, overseeing implementation and execution, or to collaborate closely throughout the creative process within a team, never afraid to roll up my sleeves and get stuck in…